Facebook has 800 millions in the globe and over 4,400,000 users in Hong Kong which is why you should be marketing your Facebook fan page as part of the strategy. We have summarized years experience in follow 5 tips on Facebook marketing as follows:
Here is an example of Beautytalk fans page
- Give reasons for people to become your fan: There are thousands of fan page in Hong Kong and users are already too busy online. You will need to give them a clear message on why they should be your fan, not the others. E.g. tell them what they will get if they have liked your page, maybe some exclusive tips or discount information.
- Facebook fan page design & application: It is good to have a branded decent design and application which will make your fan page more organised to encourage more sales income from your Facebook fans page.
- Turn your Facebook fan page into sales lead generator: This is a good reason why users will spread out your fan page and encourage them to fill the sales lead form. Then you will receive their contact information and start your selling.
- Exclusive content: To increase people to become your fans, with a Facebook application to show some exclusive information or tips, this drive more users to LIKE your page for it.
- Measurement: It is important to keep record of the progress from time to time. The built-in insight report is a good measurement tool which give you some idea of how many likes for a period of time as well as the reach.
